Rolls-Royce: Rolls-Royce Factual Ads campaign
Chris John AmorosinoOverview
In the twentieth century, Rolls-Royce was probably the most famous automobile brand in the world. It was the car that represented the ultimate in motoring elegance. With its handcrafted leather, walnut interiors, and four- to six-month product assembly cycles, many thought of it as the pinnacle of overstated luxury. In 1957, when Ogilvy & Mather took over the Rolls-Royce account, David Ogilvy saw the car's image of ostentatiousness as a major stumbling block to greater U.S. sales. Ogilvy & Mather's campaign sought to separate the car from the myth and to...