ROI: Return on Investment or Return of Investment? Is it wise for marketers to be pulling back their advertising dollars or are they undermining themselves?

Rex Briggs

Rex Briggs of Marketing Evolution argues that businesses need to increase their marketing efficiency, not just their marketing spend, as a strategy to survive the current recession.

ROI: Return on Investment or Return of Investment?

Is it wise for marketers to be pulling back their advertising dollars (to preserve their investment) or are they undermining themselves?

Rex BriggsMarketing Evolution

My wife, a former stock broker, shared...

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