ROI: Return on Investment or Return of Investment? Is it wise for marketers to be pulling back their advertising dollars or are they undermining themselves?

Rex Briggs

Rex Briggs of Marketing Evolution argues that businesses need to increase their marketing efficiency, not just their marketing spend, as a strategy to survive the current recession.

ROI: Return on Investment or Return of Investment?

Is it wise for marketers to be pulling back their advertising dollars (to preserve their investment) or are they undermining themselves?

Rex BriggsMarketing Evolution

My wife, a former stock broker, shared a cynical retirement tip from a blog.  It said, "Ditch the 401-k. Instead invest in a 401-keg."  The reasoning went, "If, one year ago, you had purchased $1000 of Lehman Brothers, AIG stock, Fannie Mae, Freddie Mac, or Bear Stearns, you'd have less money today than if you purchased $1000 worth of beer, drank it all, and turned in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands