ROI: a passing fad or an enduring trend?
Listen in on a typical marketing conversation in China today and you are as likely to hear the phrase 'return on investment' as you are 'ad campaign'. Return on investment (ROI) is becoming something...
Listen in on a typical marketing conversation in China today and you are as likely to hear the phrase 'return on investment' as you are 'ad campaign'. Return on investment (ROI) is becoming something...