Rockshore Trade Launch

Diageo, a producer of alcoholic drinks, launched its Rockshore lager brand in Ireland by creating an immersive, sensory event for tradespeople.

Campaign details

Advertiser: Diageo Brand: Rockshore Agency: Verve The Live Agency Country: Ireland

Background

The beer market is saturated with an ever-increasing list of brands coupled with an emerging trend of consumers pulling away from mainstream bran

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