Rocket Man - V Pocket Rocket

This case study summarises V’s 2009 brand campaign and launch of its ‘Pocket Rocket’ energy shot, which drove a huge increase in sales across all other V products, delivering 33% volume growth during the campaign period and contributing to a share increase of four points in a growing category.

Rocket Man – V Pocket Rocket

Category: FMCG; Return on Investment; Most Integrated Campaign; Best Use of PR/Experiential in a Marketing CampaignAgency: Colenso BBDOClient: Frucor Beverages New Zealand Ltd


V’s 2009 brand campaign and launch of their ‘Pocket Rocket’ energy shot created enormous sales growth for the already dominant brand, delivered V its most successful sales period ever, and in the words of Frucor CEO Carl Bergstrom, "unquestionably made 2009 a landmark year for V".

Delivering high growth in a recession for a megabrand that’s just had its most successful sales year on record...

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