Rock the Vote: Yes/No Ballot Box campaign

Kevin Teague

Rock the Vote, a nonprofit, nonpartisan organization, encouraged the young electorate to vote since its founding in 1990.

Rock the Vote: Yes/No Ballot Box campaign

Kevin Teague

OVERVIEW

Rock the Vote, a nonprofit, nonpartisan organization, encouraged the young electorate to vote since its founding in 1990. Two years after its conception, Rock the Vote was credited for the second largest 18- to 24-year-old turnout in America's voting history. For the next few years, however, the young electorate steadily decreased. To engage America's youth in political topics they might otherwise show no interest in, Rock the Vote launched its "Yes/No Ballot Box" campaign before the 2000 presidential election.

Launched across various media, including print, radio, outdoor billboards, television, Internet,...

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