The Assignment
India needs to halt the rapid rise of diabetes. So far, most intervention and awareness programs have largely targeted adults with type 2 diabetes (T2D). ButTID in children does not get as much attention as it deserves.
It was to tackle this situation that Roche Diabetes Care and Edelman wanted to create a special education programme for children. The objectives were to:
- Create awareness about diabetes, with a focus on T1D
- Educate children about the help they needed if they got T1D early in life
- Inform them how they could follow a lifestyle that protected them from getting...