Roche Diabetes Care: Kids fight the good fight. And win!

Roche, a healthcare company, collaborated to launch an educational programme for children in India to create awareness of diabetes, with a focus on Type 1 diabetes (T1D) and how to manage it.

The Assignment

India needs to halt the rapid rise of diabetes. So far, most intervention and awareness programs have largely targeted adults with type 2 diabetes (T2D). ButTID in children does not get as much attention as it deserves.

It was to tackle this situation that Roche Diabetes Care and Edelman wanted to create a special education programme for children. The objectives were to:

  • Create awareness about diabetes, with a focus on T1D
  • Educate children about the help they needed if they got T1D early in life
  • Inform them how they could follow a lifestyle that protected them from getting...

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