Rocell: Online push towards an offline purchase model through a CX first approach for Sri Lanka’s premier bath and tileware manufacturer
Abeedarshan Shanmugarajah, Saliya Withana
Rocell, the bathroom interiors brand, executed a Pinterest and SEM campaign in Sri Lanka to capitalise on its target's desire for design inspiration.
Campaign details
Brand: RocellBrand owner: Royal Ceramic lanka PLCEntrant company: Enfection (Pvt) Ltd - Sri LankaIdea creation: Enfection Sri Jayawardenepura KotteMarket: AsiaSector: Household & domesticMedia channels:Content marketing, Social media, Websites...
