Campaign details
Brand: RocellBrand owner: Royal Ceramic lanka PLCEntrant company: Enfection (Pvt) Ltd - Sri LankaIdea creation: Enfection Sri Jayawardenepura KotteMarket: AsiaSector: Household & domesticMedia channels: Content marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Rocell is a high-end Sri Lankan designer brand focusing on interiors, tiles and bathware. The task was to maintain the high-end, elegant and timeless persona of the brand whilst engaging and attracting customers to Rocell. Our aim was to improve the digital customer experience of the target...