Roadshow Films The Dry, Helping Australian audiences rediscover the Australian film industry

Roadshow Films, a film producer and distributor, launched a campaign in Australia to achieve a significant box office target, sell 700,000 tickets, and extend the in-cinema season through attendance demand.

Campaign details

Brand: Roadshow FilmsBrand owner: Village RoadshowEntrant company: OMD - AustraliaIdea creation: OMD MelbourneMarket: Australia & New ZealandSector: Media & publishingMedia channels:Radio & audio, Online video, Video on demand, Outdoor,...

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