Roadshow Films The Dry, Helping Australian audiences rediscover the Australian film industry
Sharon Cookson, Yvette Crimmins, Susie Wall
Roadshow Films, a film producer and distributor, launched a campaign in Australia to achieve a significant box office target, sell 700,000 tickets, and extend the in-cinema season through attendance demand.
Campaign details
Brand: Roadshow FilmsBrand owner: Village RoadshowEntrant company: OMD - AustraliaIdea creation: OMD MelbourneMarket: Australia & New ZealandSector: Media & publishingMedia channels:Radio & audio, Online video, Video on demand, Outdoor,...
