Road Safety (Northern Ireland)

This case explores how a £8.68million investment in co-ordinated road safety advertising made a significant contribution to an economic payback of £704.35 million, over a nine year period, 1995 to 2003.
Agency: LyleBailie InternationalAuthors: Pauline Kerr, Dawn Reid, Robert Lyle, Julie Anne Bailie and David Lyle

The Longer Term Effects of Road Safety Advertising

INTRODUCTION

Road deaths grab headlines everyday. Journalists often ask – is the advertising...