Road Safety (Northern Ireland)
Pauline Kerr, Dawn Reid, Robert Lyle, Julie Anne Bailie and David Lyle
This case explores how a £8.68million investment in co-ordinated road safety advertising made a significant contribution to an economic payback of £704.35 million, over a nine year period, 1995 to 2003.
Agency: LyleBailie International | Authors: Pauline Kerr, Dawn Reid, Robert Lyle, Julie Anne Bailie and David Lyle |
The Longer Term Effects of Road Safety Advertising
INTRODUCTION
Road deaths grab headlines everyday. Journalists often ask – is the advertising...