| Agency: Lylebailie International | Authors: David Lyle, Julie Anne Bailie, Dawn McCartney, Robert Lyle and David Martin |
Road Safety Authority (Republic of Ireland) and the Department of the Environment (Northern Ireland) - Road safety campaign: pay attention, or pay the price
This Road Safety Authority (Republic of Ireland) and Department of the Environment (Northern Ireland) campaign from 2002 aimed to raise the awareness generally of the number of pedestrians being killed and seriously injured on the roads, to make pedestrians and drivers more aware of their personal responsibility for avoiding road traffic collisions, and ultimately to reduce the number of pedestrian road deaths and serious injuries.
