Road Safety - Seatbelt ‘Damage’ Campaign

This paper demonstrates how LyleBailie International repositioned non-seatbelt wearing as selfish and socially irresponsible, and met the objectives of increasing seatbelt wearing rates and saving lives.

Road Safety – Seatbelt 'Damage' Campaign

Brand Name: Road Safety – Seatbelt 'Damage' CampaignAdvertiser: Department of the Environment (NI) & National Safety Council (ROI)Agency: LyleBailie International Prize: Stig Carlson AwardCategory:Stig Carlson Award...

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