The RNLI charity needed to reassert its relevance for a new generation of British youngsters. This Grand Prix-winning case study details how, lacking the budget for television or outdoor ads, opted to recruit a group of 12 video bloggers using direct mail techniques.


Proximity London


Debi Bester

Sonia Singleton

Caitlin Ryan

Nick Moffat

Chris Monk

Georgia Bradley-Grant

Joseph Pirrie

Elly Woolston

Julie Randall


Pulse Films – Production company

Dan Morgan – Director


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