Campaign details
Agency: psLondonClient: RNIDCampaign Name: Mishearing Something?
RNID needed to promote its new digital hearing check tool to a core demographic - one not yet likely to have self-identified as experiencing hearing loss. How could they be motivated to start their journey towards improved hearing and quality of life?
Strategy
To understand the target audience and their experiences with deafness, hearing loss and tinnitus, RNID listened to a diverse range of voices through customer surveys; reviewed content created for or by this community across different digital channels; spoke with RNID stakeholders; and analysed competitor...