RNID: Mishearing Something?

RNID, a charitable organisation, promoted its digital hearing check tool in the UK by launching a humorous campaign that highlighted commonly misheard phrases.

Campaign details

Agency: psLondon Client: RNID Campaign Name: Mishearing Something?

RNID needed to promote its new digital hearing check tool to a core demographic - one not yet likely to have self-identified as experiencing hearing loss. How could they be motivated to start their journey towards improved hearing and quality of life