RNID: Mishearing Something?

RNID, a charitable organisation, promoted its digital hearing check tool in the UK by launching a humorous campaign that highlighted commonly misheard phrases.

Campaign details

Agency: psLondonClient: RNIDCampaign Name: Mishearing Something?

RNID needed to promote its new digital hearing check tool to a core demographic - one not yet likely to have self-identified as experiencing hearing loss. How could they be motivated to start their journey towards improved hearing and quality of life?

Strategy

To understand the target audience and their experiences with deafness, hearing loss and tinnitus, RNID listened to a diverse range of voices through customer surveys; reviewed content created for or by this community across different digital channels; spoke with RNID stakeholders; and analysed competitor...

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