RNIB: Redesigning the world for people with sight loss

The Royal National Institute of Blind People (RNIB), a UK charity, launched a campaign in the UK to change perceptions towards blind and partially sighted (BPS) people and drive improvement to our world to make their lives better.

Campaign details

Brand: RNIBAgency: The&Partnership London

A quick note to the judges

Hi.

Before you get stuck into our paper, we wanted to let you know that we have designed this document with accessibility in mind for blind and partially sighted readers.

It's a key principle of everything we do for RNIB, so we don't think this should be any different.

This means...

  • Large font sizes - we've also used a landscapeformat to better accommodate this font
  • High colour contrasts for text and imagery
  • Clear spacing between images
  • Accessibility tags on all images for use with...

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