RiteRate.ca – Canada's first online natural gas marketer

Natural gas is a low interest, high involvement grudge purchase for most homeowners. They want it to be there when needed but do not want to pay exorbitantly for it.
Agency: Jan Kelley Marketing

RiteRate.ca – Canada's first online natural gas marketer

Winner: Small Budget - Bronze


Business Results Period (Consecutive Months): August 2004–June 2006

Start of Advertising/Communication Effort: September 2004

Base Period for Comparison: N/a (new company launch)

Knock, knock.” “Ring, ring.” It's the invasion by salespeople and telemarketers, likely during the dinner hour. As marketers, we have statistics proving that these methods work for many companies. However, we will show that success can be achieved with a different approach.

This is the story of an Ontario small business, Canada's first online natural gas marketer. A business...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands