Rita Clifton
NEW BRANDS WITH OLD TRICKS
Clearly, it has been a strange old year all round, on just about every level. And, as ever, most of humanity's hopes, fears and quirks show up in the brand world.
People's need for comfort,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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