Riot Games: Valorant

Riot games, the game developer, increased awareness of the Valorant game by establishing an emotional bond with its players in Turkey.

Campaign details

Brand: Riot GamesLead Agency: adXclusiveRegion: EMEA

Strategy

Objective

Valorant, which was launched in June 2020, and broke the records to be played among FPS games in less than a year, used the power of mobile advertising. To announce its...