RIO: India! Periods Are Red, Not Blue RIO Pads, the feminine hygiene product brand, showcased the truth about periods on national TV to break the silence around physical and emotional period struggles in India. 1 - Influential Idea 2 - Behaviour Breakthrough Feminine hygiene India Campaign video: RIO – India! Periods Are Red, Not BlueRead the full campaign case studyCreditsAgency: The Womb MumbaiContributors:Manisha Sain / Devanshi Shah...