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RIO: India! Periods Are Red, Not Blue

RIO Pads, the feminine hygiene product brand, showcased the truth about periods on national TV to break the silence around physical and emotional period struggles in India.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • Feminine hygiene
  • India

Campaign video: RIO – India! Periods Are Red, Not Blue

Read the full campaign case study

Credits

Agency: The Womb MumbaiContributors:Manisha Sain / Devanshi Shah...

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