Rinza: WAVECAST

Rinza, the medicine brand, developed a comprehensive decision support system to help predict and prepare for timely adjustments to the brand's media and communication plans in Russia.

Campaign details

Brand: RinzaBrand owner: Johnson & JohnsonEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / SC Johnson, MoscowMarket: Russian FederationSector: Non prescription, OTC productsMedia channels: Online video, Programmatic display, Social media, TelevisionBudget: 1 - 3 million

Executive summary

In 2020, COVID-19 changed the rules in the category. Flu outbreaks are not the only or the single biggest driver of sales now. When the pandemic began people got very anxious, started to buy tons of OTC medications For C&F brands' business the pandemic meant huge uncertainty....

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