Rinza, the medicine brand, developed a comprehensive decision support system to help predict and prepare for timely adjustments to the brand's media and communication plans in Russia.

Campaign details

Brand: RinzaBrand owner: Johnson & JohnsonEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / SC Johnson, MoscowMarket: Russian FederationSector: Non prescription, OTC productsMedia channels:Online video, Programmatic display,...