Ring: Ring My Bell

Ellie Howard

Ring devised a brand new game, Ring My Bell, to feature on ITV's Ant & Dec's Saturday Night Takeaway to grow aided brand awareness, protect its position as the leading and first-choice smart security brand in the UK, maintain communications attention, drive relevance and make Ring the preferred choice.

Campaign details

Brand: Ring (video doorbell) Brand owner: Ring (video doorbell) Entrant company: Manning Gottlieb OMDIdea creation: Manning Gottlieb OMD London Market: United Kingdom Sector: Home appliances Budget: Up to 500k

Executive summary

We needed to keep Ring...

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