Right to Read

This campaign was aimed at reducing illiteracy among children and focuses on recruiting volunteers to provide one-to-one reading support for 7 to 11 year olds in the Yorkshire and Humberside area.
Agency: BrahmAuthor: Sarah Hickey

Area Awards 2001 Bronze

Right To Read

Every child should have the right to read

Introduction

This paper seeks to demonstrate how the power of advertising has been used in a unique way to launch a regional initiative,...