Right place, right time

Product placement is an increasingly popular source of revenue for commercial broadcasters as other sources of income are becoming squeezed.

Right place, right time

Kathryn BradleyMediaLab

Broadcasting revenues are under pressure. Figures from the Advertising Association show that TV revenues in 2005 showed growth of 3.6% year-on-year (at current prices), well below the growth rate of 6.3% seen...