Right here...right now... - location specific mobile research

Andrew Till, Flavio Souza and Steve Mele

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods.

Right here ... right now ... – location specific mobile research

Andrew Till and Flavio SouzaJapan Market Intelligence (JMI)

Steve Meleadidas Japan

INTRODUCTION

Japan's advanced 3G mobile phone systems have provided market researchers with a new methodology...

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