Right brain, weak signals, Web 2.0, social networks & the future of market research

The last few years have been marked by an increasing number of articles concerned with the future of market research.

Right brain, weak signals, Web 2.0, social networks & the future of market research

Mike Cooke and Nick BuckleyGfK NOP

THE PRESENT

The last few years have been marked by an increasing number of articles, written by eminent market researchers concerned...

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