Ricola - Who Invented It?

In the late 1990s, Ricola faced the problems of being in a declining market, lacking brand loyalty amongst consumers as well as having an outdated image.

Ricola – Who Invented It?

Brand Name: Ricola – Who Invented It?Advertiser: RicolaAgency: Jung von Matt AGPrize: SilverCategory: FMCG Food & Non-Alcoholic Beverages

SUMMARY

In the late 1990s, Ricola faced the problems of being in a declining market, lacking...