Ricola – Who Invented It?
Brand Name: Ricola – Who Invented It?Advertiser: RicolaAgency: Jung von Matt AGPrize: SilverCategory: FMCG Food & Non-Alcoholic Beverages
SUMMARY
In the late 1990s, Ricola faced the problems of being in a declining market, lacking brand loyalty amongst consumers as well as having an outdated image. The campaign had to clear prejudices against Ricola, and Switzerland in general, once and for all. The sweets are therefore portrayed as a great Swiss achievement, which other countries wish to claim as their own. The campaign adopts a modern, up-to-date...