RHB Bank: Project Open

RHB Bank, a financial services brand, made the process of seeking financial aid seamless and simple for small- and medium-sized enterprises (SMEs) during the COVID-19 pandemic in Malaysia.

Summary Statement

A beacon of hope during Malaysia's darkest days

On 16 March 2020, Malaysia went into a full lockdown and its economy was in shambles, with Malaysia's SMEs being hit the hardest. With the SMEs' cash reserves quickly running out and hope at its lowest, RHB stepped up and delivered hope via Project Open, an end-to-end online initiative designed to keep Malaysian businesses supported during and after the lockdown. Already a winner of two marketing excellence awards, Project Open isn't just a good case study... it's real work that delivered real results when it mattered most.

Campaign Strategy

SOS:...

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