RHB Bank: Heart baker, love triumphs over taboos

RHB, a financial services brand, told the story of a nine-year-old aspiring chef and raised funds for her disabled sister's treatment with its Heart Baker campaign in Malaysia.

Summary Statement

Creating Malaysia's #1 CNY campaign

Whilst festive commercials have long been a staple of Malaysian advertising, RHB's festive campaigns have emerged as the gold standard for effective long-term brand-building, as evident by the campaign's...