RFID technology - Myths and realities

Robert Jackson

Discusses the growth of RFID (Radio Frequency Identification) technology: what it is, how it can be used by marketers and retailers, the ethical and privacy considerations surrounding its use, and how it will develop in the future.

RFID Technology – Myths and Realities

Robert H. JacksonReed Smith LLP

Radio Frequency Identification technology or RFID is often touted as being so revolutionary that it will enable businesses and governments to know exactly where everything is at all times. It will also protect consumers against counterfeit or dangerous products and permit sellers to know everything about each consumer's individual purchasing habits. At the same time, RFID technology is being painted as the greatest threat to personal privacy in recent times. In fact, the technology needs to be seen in perspective to be understood beyond the hype and the...

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