Rexona: Rexona X Spartan – The survival of the freshest
Loren Saguil, Laurens Almira
Rexona, a deodorant brand, collaborated with Spartan Race in the Philippines to launch the Rexona x Spartan: Survival of the Freshest event to cement its male deodorants in the active space by penetrating key passion spaces that resonate with its target market of active users.
Campaign details
Brand: Rexona Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Deodorants, anti-perspirants Media channels:Online video, Merchandise & free gifts, Events & experiential, Word of mouth,...