Rexona: Re-launch campaign

Rexona, an anti-perspirant and deodorant brand, launched a campaign in Turkey to motivate customers to move more without fear of malodour.

Campaign details

Brand: UnileverAgency: Punch BBDORegion: EMEA



Rexona is a brand, fighting for a world where everyone has the confidence to move more.

Sweat and malodor are the biggest barriers keeping people away from moving.

With 10 year long R&D process, Rexona finally has brought the most effective innovation to the anti-perspirant deodorant category: 72h non-stop protection against malodor

With this relaunch, Rexona set its sight on gaining market share by counting on its superior protection technology by targeting:

  • non-users who stop buying because they think that deodorants will let them down
  • users...

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