Rexona Indonesia: Rexona unlimited moves

Rexona, a deodorant brand, connected with disabled consumers in Indonesia by launching a YouTube video starring able and disabled talent and launching modifications to its app to increase inclusivity.

Campaign details

Brand: Rexona (Unilever)Contributing Agency: Red Communication, MindshareEntry Title: Rexona Unlimited MovesWinning Category: Force for GoodPrimary Objective: Social Impact (Shares, Likes, Comments)Format: TrueView In-Stream Ads,Bumper Ads

Background/Context/Business...