Rexona: Everyday #RexonaFirstDayVibe
Loren Saguil, Laurens Almira
Rexona, a deodorant brand, partnered with media outlet ABS-CBN to launch its First Day Vibe campaign in the Philippines to penetrate the teenage segment and make it the deodorant of choice for teens who are first-time deo users.
Campaign details
Brand: Rexona Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Deodorants, anti-perspirants Media channels: Online video, Social media, Competitions & contests Budget: Up to 500k
Executive...