Rexona: Chamba dance challenge

Rexona, the deodorant, used music marketing and influencers to resonate with a young target audience and grow sales with its Chamba Dance Challenge in the Philippines.

Campaign details

Brand: RexonaBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN CorporationCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels:Content marketing, Online display, Online video,...