Rexona: Chamba dance challenge

Deodorant brand Rexona rolled out a light-hearted, relatable campaign to grow category sales in the Philippines by educating consumers about daily hygiene.

Campaign details

Brand: RexonaBrand owner: UnileverAgencies: Mindshare Philippines, ABS-CBN CorporationMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Content marketing, Online display, Online video, Social media, Sponsorship - media,...