Rexona: Chamba Dance Challenge

A campaign by Rexona, a deodorant company, increased sales in the Philippines by creating a dance challenge on social media that showcased its product.

Campaign details

Brand: RexonaBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / ABS-CBN Corporation, Quezon City Media: ABS-CBN Corporation, Quezon City Market: The PhilippinesSector: DeodorantsMedia...