Campaign details
Brand: RexonaBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / ABS-CBN Corporation, Quezon City Media: ABS-CBN Corporation, Quezon City Market: The PhilippinesSector: DeodorantsMedia channels: Competitions & contests, Content marketing, Online display, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Rexona's "No Chamba" Challenge (meaning: 'having a sudden or last-minute stroke of luck by chance') is a classic case of how a brand leveraged the power of influencer to effectively communicate a sensitive and...