Revive: Beat the Heat

Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.

Campaign details

Brand: Suntory Pepsico / Revive Agency: Wunderman Thompson Vietnam

Strategy

After an ordinary sales performance in 2018, Revive used an innovative cross-mobile integration strategy and turned around sales, to register a 7% increase in 20

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