Revitalising your brand profitably

Revitalising brands is an almost ongoing process as products and services travel through their various lifecycles, and the energy expended in doing so is often justified by the fact that revitalisation is generally seen as providing faster and greater returns than launching a new brand.

Revitalising your Brand Profitably

Richard WarrenDLKW

Revitalising brands is big news. The world is currently watching to see whether the likes of Sainsbury's, Marks and Spencer, WH Smith and Boots can revitalise their businesses. Much current venture capital...