Revisiting Print Measures In A Channel Planning World
Peter Kloprogge and Tim Foley PointLogic
INtroduction
This paper looks at some new developments in readership analysis. It explores an innovative solution to the issue of managing the...
Revisiting print measures in a channel planning world
This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market.
