Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market.

Revisiting Print Measures In A Channel Planning World

Peter Kloprogge and Tim Foley PointLogic

INtroduction

This paper looks at some new developments in readership analysis. It explores an innovative solution to the issue of managing the...