Revised forecast for Japanese advertising expenditure for FY 2010: 6.2% year-on-year increase

This forecast of Japanese advertising expenditure for the financial year (FY) 2010 (April 2010-March 2011) by the Nikkei Advertising Research Institute (NARI) and the Japan Center for Economic Research (JCER) predicts that advertising expenditure in Japan will increase 6.2% compared to FY 2009.

Revised forecast for Japanese advertising expenditure for FY 2010: 6.2% year-on-year increase

Advertising expenditure in the financial year (FY) 2010 to increase by 6.2% year on year, the first increase in three years

The Nikkei Advertising Research Institute (NARI) and the Japan Center for Economic Research (JCER) have amended their forecast for advertising expenditures for fiscal 2010 (April 2010-March 2011).

Compared to the forecast figures announced in January 2010 (down 4.0% year on year), advertising expenditure will increase 6.2% compared to last year, reflecting an upswing in the economy. However, figures are still far below pre-Lehman shock levels, when...

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