Review of Hakuhodo's 'Asian Women, New Lives, New Aspiration' survey
Tim Broadbent Ogilvy & Mather Asia Pacific
Introduction Hakuhodo published Asian Women, New Lives, New Aspirationsin 2008. It is based on survey research carried out...
Review of Hakuhodo's 'Asian Women, New Lives, New Aspiration' survey
The paper is a review of Hakuhodo's 'Asian Women, New Lives, New Aspirations' survey, a study published in 2008 which segmented women of 12 Asian cities into five attitudinal clusters.
