Reversa – See More Side Effects

Reversa, a product designed to reverse the effects of skin's photo-aging, had mainly been promoted to cosmeticians and dermatologists.
Agency: TAXI

Reversa – See More Side Effects

Gold: Off To A Good Start Silver: Best Integrated


Business Results Period (Consecutive Months): September 1, 2006-February 28, 2007Start of Advertising/Communication Effort: September 1, 2006Base Period for Comparison: September 1, 2005 to February 28, 2006

The Reversa brand dates back to 1994. It's designed to reverse the effects of skin's photo-aging. Until 2006, Reversa's main strategy had been to promote to cosmeticians and dermatologists, with consumer effort consisting of magazine ads, in-store promotions and displays. Reversa's annual advertising budget never surpassed $150,000 and the...

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