Agency: TAXI |
Reversa – See More Side Effects
Gold: Off To A Good Start Silver: Best Integrated
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): September 1, 2006-February 28, 2007Start of Advertising/Communication Effort: September 1, 2006Base Period for Comparison: September 1, 2005 to February 28, 2006
The Reversa brand dates back to 1994. It's designed to reverse the effects of skin's photo-aging. Until 2006, Reversa's main strategy had been to promote to cosmeticians and dermatologists, with consumer effort consisting of magazine ads, in-store promotions and displays. Reversa's annual advertising budget never surpassed $150,000 and the...