Revels

Campaign to reposition Revels, a chocolate covered sweet in different flavours from Mars. TV ads built on childhood memories of the `risk’ in choosing these sweets.
Agency: D'ArcyAuthor: Robert Tansey

Revels

Eating Revels is a risky business

Introduction

This is a story of how groundbreaking confectionery advertising came from planning's recognition that Revels' apparent product failing was, in fact, the key...