Campaign to reposition Revels, a chocolate covered sweet in different flavours from Mars. TV ads built on childhood memories of the `risk’ in choosing these sweets.
Agency: D'ArcyAuthor: Robert Tansey


Eating Revels is a risky business


This is a story of how groundbreaking confectionery advertising came from planning's recognition that Revels' apparent product failing was, in fact, the key...

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