A2 Zhichu®, a milk powder brand from New Zealand, has gradually grown from an unknown New Zealand local brand to a high-end imported milk powder brand recognized by Chinese consumers in the five or six years since it entered China. In 2022, in line with the brand mission of "Let every child have the original beauty", a2 will further enhance the brand awareness and favorability in China.
Case Details
Brand: a2 to the beginning ®
Brand owner: Zhichu Milk Trading (Shanghai) Co., Ltd.
Main Agency: Ylab China
Main agency company holding group: Ylab brand strategy consulting
Launched on the market: Mainland China
Industry: Dairy
Media channels:outdoor (elevator...
