This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more
Read more in this Spotlight series
Rethinking “local”: Going deeper on multicultural marketing in SEARica FacundoWARC
How Diageo unpacks cultural diversity as a catalyst for brand innovationGrace AstariDiageo
How Love, Bonito scales across diverse demographics in SEADione SongLove, Bonito
The importance of multicultural marketing in building brand equity in SEAYasser Ismail Essence
Creative diversity in SEA: How to talk to 700 million people who don't talk like you Jeremy Chia and Fajar...