Rethinking 'local': Going deeper on multicultural marketing in SEA

In this WARC infographic, Asia Editor Rica Facundo explains why brands that create a perception of “local” will win over the Southeast Asian consumer.

This article is part of a Spotlight series on multicultural marketing in Southeast Asia. Read more

Read more in this Spotlight series

Rethinking “local”: Going deeper on multicultural marketing in SEARica FacundoWARC

How Diageo unpacks cultural diversity as a catalyst for brand innovationGrace AstariDiageo

How Love, Bonito scales across diverse demographics in SEADione SongLove, Bonito

The importance of multicultural marketing in building brand equity in SEAYasser Ismail Essence

Creative diversity in SEA: How to talk to 700 million people who don't talk like you Jeremy Chia and Fajar...

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