Rethinking data analysis - part one: the limitations of frequentist approaches

The analysis of data from market research has, until fairly recently, been reliant upon statistical techniques that were developed during the nineteenth and early twentieth centuries for uses entirely other than the analysis of survey and other types of observational, non-experimental data.

Rethinking data analysis – part one: The limitations of frequentist approaches1

Ray KentUniversity of Stirling


The analysis of marketing data, particularly by academic researchers, is commonly approached using statistical techniques...

Not a subscriber?

Schedule your live demo with our team today