Rethinking consumer insights in the age of agile marketing and hyper-personalisation

The Consumer Insights Power-Up 2022 webinar discussed how consumer insights are dependent on the right extraction of data to supplement the specific decisions of brands.

Consumers are constantly sending messages to brands, but if this feedback is not reflected and captured, the value of the communication is lost and it becomes one-way. With communication, consumer nuances and undertones drive the need for marketing agility and hyper-personalisation to respond effectively.

Adopting a traditional research method takes around two treatments and the budget will be an estimated US$15,000 per project for simply raw data. The value is low and not useful for strategies.

But insights are different from data. Insights help brands adopt solutions built for the end user, use a speedier solution and learn how to...

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Insights Team
Bray Leino

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