Rethinking consumer insights in the age of agile marketing and hyper-personalisation

Atalia Chua

The Consumer Insights Power-Up 2022 webinar discussed how consumer insights are dependent on the right extraction of data to supplement the specific decisions of brands.

Consumers are constantly sending messages to brands, but if this feedback is not reflected and captured, the value of the communication is lost and it becomes one-way. With communication, consumer nuances and undertones drive the need for marketing agility...

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