Consumers are constantly sending messages to brands, but if this feedback is not reflected and captured, the value of the communication is lost and it becomes one-way. With communication, consumer nuances and undertones drive the need for marketing agility...
Rethinking consumer insights in the age of agile marketing and hyper-personalisation
The Consumer Insights Power-Up 2022 webinar discussed how consumer insights are dependent on the right extraction of data to supplement the specific decisions of brands.
