Retailization - unsqueezing the squeeze

Most brands are facing difficult market conditions as a result of growing competition, fragmentation in the market and media, and the increasing information and options available to consumers.

Retailization - unsqueezing the Squeeze

Keith Lincoln

Imagine a mountain of brands, a very big mountain of brands: a mountain so heavy and so dense, everything in it has been squeezed. Squeezed physically to a point where the individual brands have lost...