Retailers cite lack of standardization and “Walled-garden environment” as biggest challenges with Retail Media Network adoption

Elana Morris

An overview of the latest trends for Retail Media Networks (RMNs) based on the Association of National Advertisers’ (ANA)'s newest report.

A Lack of standardization across platforms is seen by a majority of retailers as a significant barrier to retail media adoption, according to an Association of National Advertisers’ (ANA) recent retail media report. Among advertisers using approximately five to nine Retail Media Networks (RMNs), 57% of respondents said that this lack of standardization was a major issue. Other challenges to adoption cited included the rate of expansion as well as the timeliness of data/analytics. But the other most significant challenge cited by advertisers on the way to incorporating RMNs into ad strategy was the “walled garden environment” evident...

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