Retailers cite lack of standardization and “Walled-garden environment” as biggest challenges with Retail Media Network adoption

An overview of the latest trends for Retail Media Networks (RMNs) based on the Association of National Advertisers’ (ANA)'s newest report.

A Lack of standardization across platforms is seen by a majority of retailers as a significant barrier to retail media adoption, according to an Association of National Advertisers’ (ANA) recent retail media report. Among advertisers using approximately...

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