Retailer corporate strategies in private label

Reports on the prospects of private label products in the current inflationary environment, looking at their growing importance to the corporate identities of eight specific retailers.
  • Repeating the patterns of the 2008–09 financial crisis, global inflation and tightening finances are turning consumers towards private label products and their competitive pricing, benefiting retailers with comprehensive private label ranges.
  • Retailers are expanding their ranges into largely untapped product categories such as consumer electronics and home furnishings, launching multiple product lines to offer consumer choice within the private label, and are introducing premium products as competitors to name brands.
  • While the tough economic situation may be driving consumers towards private label offerings, retailers should recognise the link between maintaining quality building loyalty....

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